The CRM Solution can be used to drive the sales productivity and marketing effectiveness for an organization, handle the complete customer support chain, and provide social insights, business intelligence, and a lot of other out-of-the-box functionalities and features. In recent years, it has also grown as an Analytics platform driven by CRM. Out of the box, the product focuses mainly on Sales, Marketing, and Customer Service sectors, though Microsoft has been marketing Dynamics CRM as an XRM platform and has been encouraging partners to use its proprietary (.NET based) framework to customize it. Microsoft Dynamics CRM is a customer relationship management software package developed by Microsoft focused on enhancing the customer relationship for any organization. CRM can help reduce costs and increase profitability by organizing and automating business processes that nurture customer satisfaction and loyalty. It often involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.

Customer Relationship Management (CRM) is a system for managing a company’s interactions with current and future customers.

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